
Downloadable Resources and Materials
We’ve gathered our most commonly requested items here so they are easy to find and convenient to download and print.
For more in-depth articles and resources, be sure to explore our health equity database.
Handouts
Backgrounders
Event Planning Tools
Publicity Materials


Action Toolkit (pdf) 
UNNATURAL CAUSES Public policy change is critical to achieving health equity. But how can organizations use the series to educate, organize and advocate for changes that will make a difference? The UNNATURAL CAUSES toolkit provides facilitation tips, background, sample agendas, and guidelines for planning an effective screening – one that not only deepens understanding of issues but serves as a step towards further involvement.
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Guide to Advocating for Better Policies (pdf) 
A straight-forward guide to community-based policy advocacy. Includes information on identifying the best policy strategies for your community, building coalitions, communicating with public officials, and policy options beyond legislation. Also includes inspiring examples of successful community-based policy reforms. |
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Guide to Planning for Media Advocacy (pdf) 
A straight-forward guide to developing a media strategy and undertaking good media outreach for your group, issue, or campaign. Includes tips on framing your issue, telling compelling stories, and getting coverage. |
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More Than a Message: Framing Public Health Advocacy to Change Corporate Practices 
ARTICLE by Lori Dorfman, Lawrence Wallack, Katie Woodruff, Ch6 in Prevention Is Primary Public health advocates will be more effective when they learn how to frame their issues in the context of core values. Industry and corporate representatives tend to work within the frame of market values and personal responsibility; advocates may frame their communications based on fairness and social responsibility. The format and brevity of most news stories contributes to an individual-based, non-contextualized understanding of issues, thus advocates should work to present their issues in a clear, concise, "what's wrong? why does it matter? what should be done?" frame. |
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Policy Guide (pdf) 
UNNATURAL CAUSES This guide contains a menu of policy ideas that can improve health equity. Generally, such policies aim to: tackle inequality and improving living standards, protect those at the bottom of the pyramid, and reform decision-making processes. |
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UNNATURAL CAUSES DVD Scene Guide 
California Newsreel, 2008 Brief descriptions of the chapters on the Unnatural Causes DVD (one chapter for each of the series' seven episodes). |
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UNNATURAL CAUSES Episode Descriptions - All Shows 
One pdf with all the summaries of each of the seven shows in the series. |
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UNNATURAL CAUSES Frequently Asked Questions 
The answers to common questions about broadcast, DVD distribution, and the Public Engagement Campaign. |
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